:root{
  --ink:#1b1f22;
  --ink-soft:#262b2f;
  --paper:#e9e2ce;
  --paper-2:#ded5ba;
  --paper-3:#f4efe1;
  --steel:#3f5561;
  --steel-soft:#527183;
  --amber:#e2a33e;
  --amber-deep:#c9852a;
  --rust:#c1432a;
  --line: rgba(27,31,34,.2);
  --line-on-dark: rgba(233,226,206,.22);
  --ink-on-paper:#24211b;
  --radius: 3px;
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  background:var(--paper);
  color:var(--ink-on-paper);
  font-family:'Noto Sans SC','Inter',sans-serif;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img,svg{display:block;max-width:100%;}
a{color:inherit;}
h1,h2,h3,h4{
  font-family:'Oswald','Noto Sans SC',sans-serif;
  font-weight:600;
  margin:0;
  letter-spacing:.01em;
}
.mono{
  font-family:'IBM Plex Mono',ui-monospace,monospace;
  letter-spacing:.04em;
}
.wrap{
  max-width:1120px;
  margin:0 auto;
  padding:0 28px;
}
:focus-visible{outline:3px solid var(--amber-deep);outline-offset:3px;}

/* ---------- paper grain ---------- */
.grain{position:relative;}
.grain::before{
  content:"";
  position:absolute;inset:0;
  pointer-events:none;
  opacity:.05;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='120' height='120'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>");
  mix-blend-mode:multiply;
}

/* ---------- header ---------- */
header{
  position:sticky;top:0;z-index:50;
  background:rgba(233,226,206,.92);
  backdrop-filter:blur(6px);
  border-bottom:1px solid var(--line);
}
.nav{
  display:flex;align-items:center;justify-content:space-between;
  padding:14px 28px;
  max-width:1120px;margin:0 auto;
  gap:20px;
}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;}
.brand-mark{
  width:30px;height:30px;background:var(--ink);
  display:flex;align-items:center;justify-content:center;
  color:var(--amber);font-family:'Oswald',sans-serif;font-weight:700;font-size:15px;
  border-radius:2px;flex-shrink:0;
}
.brand-name{font-family:'Oswald',sans-serif;font-weight:600;font-size:17px;letter-spacing:.02em;color:var(--ink-on-paper);}
.brand-sub{font-size:10px;color:var(--steel);letter-spacing:.12em;}

.nav-links{
  display:flex;align-items:center;gap:26px;
  font-size:14px;font-weight:500;
  flex:1;justify-content:center;
}
.nav-links a{
  text-decoration:none;color:var(--ink-on-paper);
  position:relative;padding:4px 2px;
}
.nav-links a::after{
  content:"";position:absolute;left:0;right:100%;bottom:-2px;height:2px;
  background:var(--amber-deep);transition:right .2s ease;
}
.nav-links a:hover::after{right:0;}
.nav-links a.active{color:var(--amber-deep);}
.nav-links a.active::after{right:0;}

.btn{
  display:inline-flex;align-items:center;gap:8px;
  padding:10px 18px;
  border-radius:999px;
  font-weight:700;font-size:14px;
  text-decoration:none;
  border:1px solid transparent;
  cursor:pointer;
  transition:transform .15s ease, box-shadow .15s ease;
  white-space:nowrap;
}
.btn:hover{transform:translateY(-1px);}
.btn-amber{background:var(--amber);color:var(--ink);box-shadow:0 2px 0 var(--amber-deep);}
.btn-amber:hover{box-shadow:0 4px 0 var(--amber-deep);}
.btn-ghost{background:transparent;border-color:var(--ink);color:var(--ink);}
.btn-ghost:hover{background:var(--ink);color:var(--paper);}
.btn-sm{padding:8px 14px;font-size:13px;}

/* ---------- generic hero (subpages) ---------- */
.page-hero{
  background:var(--ink);
  color:var(--paper);
  padding:70px 0 56px;
  position:relative;
}
.eyebrow{
  display:inline-flex;align-items:center;gap:10px;
  font-size:12px;color:var(--amber);
  text-transform:uppercase;
  padding-bottom:18px;
}
.eyebrow::before{content:"";width:26px;height:1px;background:var(--amber);}
.page-hero h1{
  font-size:clamp(30px,5vw,48px);
  line-height:1.15;
  max-width:20ch;
}
.page-hero h1 em{font-style:normal;color:var(--amber);}
.page-hero p.lede{
  max-width:52ch;
  font-size:16px;
  color:rgba(233,226,206,.78);
  margin:18px 0 0;
}

/* ---------- big hero (home only) ---------- */
.hero{
  background:var(--ink);
  color:var(--paper);
  padding:88px 0 0;
  position:relative;
  overflow:hidden;
}
.hero .wrap{position:relative;z-index:2;}
.hero h1{
  font-size:clamp(34px,6vw,62px);
  line-height:1.12;
  max-width:16ch;
}
.hero h1 em{font-style:normal;color:var(--amber);}
.hero p.lede{
  max-width:46ch;
  font-size:17px;
  color:rgba(233,226,206,.78);
  margin:22px 0 34px;
}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:44px;}
.hero .btn-ghost{border-color:var(--line-on-dark);color:var(--paper);}
.hero .btn-ghost:hover{background:var(--paper);color:var(--ink);}

.stat-strip{
  display:flex;flex-wrap:wrap;gap:0;
  border-top:1px solid var(--line-on-dark);
}
.stat{
  flex:1 1 200px;
  padding:18px 22px;
  border-right:1px solid var(--line-on-dark);
  font-size:12.5px;
  color:rgba(233,226,206,.7);
}
.stat b{
  display:block;
  font-family:'Oswald',sans-serif;
  font-size:22px;
  color:var(--paper);
  font-weight:600;
  margin-bottom:2px;
}

/* ---------- marquee conveyor ---------- */
.conveyor{
  background:var(--paper-2);
  border-bottom:1px solid var(--line);
  border-top:1px solid var(--ink);
  overflow:hidden;
  white-space:nowrap;
}
.conveyor-track{
  display:inline-flex;
  animation:scroll 32s linear infinite;
}
.conveyor-track span{
  display:inline-flex;align-items:center;gap:10px;
  font-family:'IBM Plex Mono',monospace;
  font-size:12px;letter-spacing:.1em;
  text-transform:uppercase;
  color:var(--ink-on-paper);
  padding:12px 26px;
  border-right:1px dashed var(--line);
}
@keyframes scroll{
  from{transform:translateX(0);}
  to{transform:translateX(-50%);}
}

/* ---------- section shell ---------- */
section{padding:86px 0;}
.section-head{
  max-width:640px;
  margin-bottom:52px;
}
.section-head .eyebrow{color:var(--rust);padding-bottom:14px;}
.section-head .eyebrow::before{background:var(--rust);}
.section-head h2{font-size:clamp(26px,3.6vw,38px);line-height:1.2;}
.section-head p{color:#5a5346;margin-top:14px;font-size:15.5px;max-width:52ch;}
.section-head.on-dark h2{color:var(--paper);}
.section-head.on-dark p{color:rgba(233,226,206,.75);}
.section-head.on-dark .eyebrow{color:var(--amber);}
.section-head.on-dark .eyebrow::before{background:var(--amber);}

/* ---------- pain point / info hangtags ---------- */
.tags-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:36px 28px;
}
.tags-grid.cols-2{grid-template-columns:repeat(2,1fr);}
.tag{
  position:relative;
  background:var(--paper-3);
  border:1px solid var(--line);
  border-radius:var(--radius);
  padding:30px 24px 26px;
  box-shadow:0 10px 24px -14px rgba(27,31,34,.35);
  transition:transform .2s ease;
}
.tag:nth-child(3n+1){transform:rotate(-1.4deg);}
.tag:nth-child(3n+2){transform:rotate(0.6deg);}
.tag:nth-child(3n+3){transform:rotate(-0.4deg);}
.tag:hover{transform:translateY(-4px) rotate(0deg);}
.tag::before{
  content:"";
  position:absolute;top:-11px;left:24px;
  width:20px;height:20px;
  background:var(--paper);
  border:2px solid var(--ink);
  border-radius:50%;
}
.tag::after{
  content:"";
  position:absolute;top:-34px;left:32px;
  width:1px;height:24px;
  border-left:2px dashed var(--ink-on-paper);
  opacity:.5;
}
.tag-label{
  font-family:'IBM Plex Mono',monospace;
  font-size:11px;letter-spacing:.08em;
  color:var(--steel);
  text-transform:uppercase;
  display:block;margin-bottom:14px;
  padding-top:6px;
}
.tag h3{font-size:20px;margin-bottom:10px;}
.tag p{font-size:14.5px;color:#4a4638;margin:0 0 18px;}
.stamp{
  display:inline-flex;align-items:center;gap:6px;
  font-family:'IBM Plex Mono',monospace;
  font-size:11px;font-weight:600;letter-spacing:.06em;
  color:var(--rust);
  border:1.5px solid var(--rust);
  border-radius:4px;
  padding:5px 10px;
  transform:rotate(-3deg);
}

/* ---------- process docket (steel band) ---------- */
.process{background:var(--steel);color:var(--paper);}
.docket{
  background:var(--ink);
  border-radius:6px;
  padding:8px 0;
  max-width:760px;
}
.step{
  display:grid;
  grid-template-columns:56px 1fr;
  gap:18px;
  padding:22px 28px;
  border-bottom:1px dashed var(--line-on-dark);
  align-items:start;
}
.step:last-child{border-bottom:none;}
.step-num{font-family:'Oswald',sans-serif;font-size:26px;color:var(--amber);font-weight:600;}
.step h4{font-family:'Noto Sans SC',sans-serif;font-weight:700;font-size:16.5px;margin-bottom:6px;color:var(--paper);}
.step p{margin:0;font-size:14px;color:rgba(233,226,206,.7);}

/* ---------- price comparison receipts ---------- */
.receipts{display:grid;grid-template-columns:1fr 1fr;gap:30px;}
.receipt{
  background:var(--paper-3);
  border:1px solid var(--line);
  padding:26px 24px;
  position:relative;
  font-family:'IBM Plex Mono',monospace;
}
.receipt::after{
  content:"";
  position:absolute;left:0;right:0;bottom:-9px;height:18px;
  background:
    radial-gradient(circle at 10px 0, transparent 9px, var(--paper-3) 9.5px) 0 -9px / 20px 18px repeat-x;
}
.receipt-title{
  font-family:'Oswald',sans-serif;
  font-size:16px;text-transform:uppercase;letter-spacing:.04em;
  margin-bottom:16px;padding-bottom:10px;
  border-bottom:1px dashed var(--line);
}
.receipt.bad .receipt-title{color:var(--rust);}
.receipt.good .receipt-title{color:var(--steel);}
.rline{display:flex;justify-content:space-between;font-size:13px;padding:7px 0;border-bottom:1px dotted var(--line);}
.rline.strike span:last-child{text-decoration:line-through;color:var(--rust);}
.rline.total{font-weight:700;font-size:14.5px;border-bottom:none;border-top:1px solid var(--ink-on-paper);margin-top:6px;padding-top:12px;}
.rline.total.bad span:last-child{color:var(--rust);}
.rline.total.good span:last-child{color:var(--steel-soft);}

/* ---------- friendship guarantee / quote ---------- */
.promise{background:var(--paper-2);text-align:center;padding:100px 0;}
.promise blockquote{
  margin:0 auto;max-width:20ch;
  font-family:'Oswald',sans-serif;
  font-size:clamp(24px,4vw,38px);
  font-weight:500;line-height:1.35;color:var(--ink);
}
.promise blockquote::before{content:"“";}
.promise blockquote::after{content:"”";}
.promise .underline{width:70px;height:4px;background:var(--amber);margin:26px auto 0;}
.promise .cite{margin-top:18px;font-size:13px;color:var(--steel);font-family:'IBM Plex Mono',monospace;}

/* ---------- final CTA ---------- */
.cta{background:var(--ink);color:var(--paper);text-align:center;padding:90px 0 70px;}
.cta h2{font-size:clamp(28px,4.5vw,44px);max-width:18ch;margin:0 auto 18px;}
.cta p{color:rgba(233,226,206,.72);margin-bottom:34px;font-size:15px;}
.cta .btn{font-size:16px;padding:16px 30px;}
.cta .fineprint{margin-top:22px;font-size:12px;color:rgba(233,226,206,.55);font-family:'IBM Plex Mono',monospace;letter-spacing:.04em;}

footer{
  background:var(--ink);
  border-top:1px solid var(--line-on-dark);
  padding:26px 0;
  color:rgba(233,226,206,.5);
  font-size:12.5px;
}
footer .wrap{display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;}
footer a{text-decoration:none;}
footer a:hover{color:var(--amber);}
.footer-links{display:flex;gap:18px;}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(16px);transition:opacity .6s ease, transform .6s ease;}
.reveal.in{opacity:1;transform:none;}

/* ================= ABOUT PAGE ================= */
.origin{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:56px;
  align-items:start;
}
.origin-copy p{font-size:15.5px;color:#4a4638;margin:0 0 16px;}
.origin-figure{
  background:var(--paper-3);
  border:1px solid var(--line);
  padding:26px;
  position:relative;
}
.origin-figure .figure-label{
  font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.08em;
  color:var(--steel);text-transform:uppercase;margin-bottom:16px;display:block;
}
.origin-figure ul{margin:0;padding:0;list-style:none;}
.origin-figure li{
  display:flex;justify-content:space-between;
  font-size:13.5px;padding:10px 0;border-bottom:1px dotted var(--line);
}
.origin-figure li b{font-family:'Oswald',sans-serif;font-weight:600;color:var(--ink-on-paper);}

.value-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;}
.value-card{
  background:var(--paper-3);border:1px solid var(--line);
  padding:24px 20px;border-radius:var(--radius);
}
.value-card .value-mark{
  width:34px;height:34px;border:2px solid var(--ink);border-radius:50%;
  display:flex;align-items:center;justify-content:center;
  font-family:'Oswald',sans-serif;font-weight:600;font-size:14px;
  margin-bottom:16px;color:var(--ink);
}
.value-card h4{font-size:15.5px;margin-bottom:8px;}
.value-card p{font-size:13.5px;color:#5a5346;margin:0;}

.team-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;}
.team-card{
  background:var(--paper-3);border:1px solid var(--line);
  padding:0;overflow:hidden;border-radius:var(--radius);
}
.team-avatar{
  height:120px;background:var(--ink);
  display:flex;align-items:center;justify-content:center;
  font-family:'Oswald',sans-serif;font-size:34px;font-weight:600;color:var(--amber);
  letter-spacing:.05em;
}
.team-body{padding:20px 20px 22px;}
.team-body h4{font-size:16px;margin-bottom:2px;}
.team-role{font-family:'IBM Plex Mono',monospace;font-size:11px;color:var(--steel);text-transform:uppercase;letter-spacing:.06em;display:block;margin-bottom:12px;}
.team-body p{font-size:13.5px;color:#5a5346;margin:0;}

.compare-table{width:100%;border-collapse:collapse;background:var(--paper-3);border:1px solid var(--line);}
.compare-table th,.compare-table td{
  padding:16px 20px;text-align:left;font-size:14px;
  border-bottom:1px solid var(--line);
}
.compare-table thead th{
  font-family:'Oswald',sans-serif;font-size:14px;text-transform:uppercase;letter-spacing:.03em;
  background:var(--ink);color:var(--paper);border-bottom:none;
}
.compare-table thead th:first-child{color:rgba(233,226,206,.6);font-weight:400;}
.compare-table thead th.us{color:var(--amber);}
.compare-table tbody td:first-child{color:#5a5346;font-family:'IBM Plex Mono',monospace;font-size:12.5px;}
.compare-table tbody td.no{color:var(--rust);}
.compare-table tbody td.yes{color:var(--steel-soft);font-weight:600;}
.compare-table tbody tr:last-child td{border-bottom:none;}

/* ================= SERVICES PAGE ================= */
.service-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
.service-card{
  background:var(--paper-3);border:1px solid var(--line);border-radius:var(--radius);
  padding:26px 22px;position:relative;
}
.service-code{
  font-family:'IBM Plex Mono',monospace;font-size:11px;color:var(--steel);
  letter-spacing:.08em;display:block;margin-bottom:14px;
}
.service-card h4{font-size:17px;margin-bottom:10px;}
.service-card p{font-size:14px;color:#4a4638;margin:0;}

.audience-tabs{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
.audience-card{
  background:var(--ink);color:var(--paper);border-radius:var(--radius);
  padding:28px 24px;
}
.audience-card .aud-label{font-family:'IBM Plex Mono',monospace;font-size:11px;color:var(--amber);letter-spacing:.08em;text-transform:uppercase;display:block;margin-bottom:12px;}
.audience-card h4{font-size:19px;margin-bottom:12px;color:var(--paper);}
.audience-card ul{margin:0;padding:0;list-style:none;}
.audience-card li{
  font-size:13.5px;color:rgba(233,226,206,.75);
  padding:8px 0;border-bottom:1px dashed var(--line-on-dark);
}
.audience-card li:last-child{border-bottom:none;}
.audience-card li::before{content:"— ";color:var(--amber);}

.pricing-note{
  background:var(--paper-3);border:1px dashed var(--line);
  padding:24px 26px;display:flex;gap:20px;align-items:flex-start;
}
.pricing-note .tagchip{
  flex-shrink:0;width:64px;height:64px;border-radius:50%;
  border:2px solid var(--amber-deep);color:var(--amber-deep);
  display:flex;align-items:center;justify-content:center;
  font-family:'IBM Plex Mono',monospace;font-size:11px;font-weight:600;text-align:center;line-height:1.2;
  transform:rotate(-6deg);
}
.pricing-note p{margin:0;font-size:14.5px;color:#4a4638;}
.pricing-note p b{color:var(--ink-on-paper);}

@media (max-width:900px){
  .origin{grid-template-columns:1fr;}
  .value-grid{grid-template-columns:repeat(2,1fr);}
  .team-grid,.service-grid,.audience-tabs{grid-template-columns:1fr;}
  .compare-table{font-size:13px;}
}
@media (max-width:860px){
  .tags-grid,.tags-grid.cols-2,.receipts{grid-template-columns:1fr;}
  .stat{flex:1 1 45%;}
  .nav-links{display:none;}
}
@media (max-width:560px){
  .wrap{padding:0 18px;}
  .brand-sub{display:none;}
  .compare-table{display:block;overflow-x:auto;white-space:nowrap;}
}
@media (prefers-reduced-motion: reduce){
  .conveyor-track{animation:none;}
  .reveal{opacity:1;transform:none;transition:none;}
}